Welcome to our second production update of August. We know fall is beginning and as Albert Camus would say: “it is a second spring when every leaf is a flower.”
Now it’s time to bundle up and grab a warm cappuccino at your favorite coffee shop.
While you sip your drink, let me tell you what’s going on at the studio. The artisans have carefully selected all the leather hides to create your products. We’re at a critical stage where all pieces of uppers are being cut and stitched.
All of these processes are handmade; every cut, every stitch is done by the artisans, and we like to take our time so we can pay attention to every detail.
So why details matter so much when creating a product? Let me answer your question with an old proverb you have probably heard:
For want of a nail, the shoe was lost,
for want of a shoe, the horse was lost;
and for want of a horse, the rider was lost;
being overtaken and slain by the enemy,
all for want of care about a horse-shoe nail.
We don’t want to lose any shoes (or a horse, or a rider for that matter!) because we didn’t pay attention to a single nail. Also, because it is the tiny and invisible details which make our products unique. Want to take a peek?
Little things make a big difference
Let me walk you around our studio and show you what the artisans are working on:
Cutting the uppers: Manuel is cutting the leather by hand. He uses a very sharp blade and metallic molds to cut the uppers.
Cutting the leather by hand does make a difference: Artisans know how leather stretches and the orientation of the fiber. This allows them to correctly place each part of the uppers to build the best shoe possible.
Stitching the uppers: Orlando is the star of the show when it comes to stitching. And one little detail that might go unnoticed is the stitch count, so let me tell you about it.
The higher the stitch count is, the better the seam. That’s why we use an 11 stitch-per-inch (SPI), which is a pretty high one. This will give you a sturdy and good-looking shoe.
So next time you want to know the quality of a shoe, you can always ask for the stitch-per-inch measure, and you might impress a few people!
Broguing: Orlando is also in charge of the broguing. This is just an aesthetic detail, but it does give a lot of character to your shoes. Orlando punches each of the holes by hand. He knows by heart all the different broguing designs we have.
If you bought shoes with broguing, you’ll be able to appreciate the level of detail on them, and you will notice each hole is slightly different because they are made by hand.
Blind eyelets: Diana is in charge of putting the blind eyelets on shoes. This is a detail you won’t see from the outside. So please, once you get your footwear, look at the inside of your eleyet tabs.
You will see the blind eyelets, which help the eyelets not to rip apart. It does take more time and effort, but we believe is worth it.
French binding: Diana also does the French binding. This is a decorative finish which adds a piece of leather to the topmost edge of the uppers.
It is a step which takes more time and effort, but it gives your shoes a character and demonstrates the attention to details on our part.
As you can see, these little details add a lot to your shoe, even though they might take slightly longer and be more expensive.
But think about it: Would you rather eat the fresh pasta your mother made from scratch or the ready-to-make pasta from the supermarket?
I believe most of us would choose the first option: We know our mother put a lot of effort, time and care into this pasta, plus we can be sure it will be delicious.
Great things happen when we pay attention to details, and this is our belief when it comes to creating your products.
I hope you have enjoyed this update and we will keep in touch during the following weeks.
If you have any questions about products or manufacturing processes, we’re always happy to hear from you. Also, if you need to change your address or any contact information before we ship, we’re here to help!
Don’t hesitate to send an email to firstname.lastname@example.org, use the live chat on our website, or call us at 1-844-423-2538 (Monday-Friday, 9am-5:30pm EST).
That’s it for now. Remember I am here to help. If you think someone you know might be interested in these updates, don’t forget to share them.
You can also find us on Instagram to see more pictures of our products, get fashion tips and have backstage access to our studio.