PRODUCTION UPDATE #4: FINISHING DETAILS MATTER
Welcome to our fourth update of August. I hope you’re enjoying the fall, the apple picking and the costume shopping for Halloween.
I’ve got some exciting information for you: Everything is going smoothly with our production. We expect to ship by November, so get ready to receive some great products!
Right now, the artisans are working on the finishing details and making sure your products look amazing so you have a WOW moment once you receive them.
Let me ask you something: Have you seen reality shows about baking? I imagine you have. Not only do contestants need to make a delicious cake they also have to build one which looks stunning.
Fondant, royal icing, modeling chocolate, you name it. Bakers have to create masterpieces with these decorative elements, and it is definitely not an easy job...inside and outside it has to be perfect.
We can agree making cakes is an art, and so is making shoes. In our case, we strive not only to have a great interior but also beautiful exterior, just like a top baker would with his tasty creations.
And how do we achieve this? Let me tell you about it.
After a solid and well-thought-out construction of our shoes, the main elements we use to make them look beautiful are waxes and creams. Not only do they serve an aesthetic purpose; they actually add a lot to the leather in your shoes.
We use carnauba wax, beeswax, shea butter cream, and gardenia cream. Do these sound familiar? Yes, they come in most skincare products and hair conditioners.
If they do wonders for your skin and hair, just imagine what they can do for leather; they actually keep it nourished and give it a natural luster.
We apply the waxes and creams by, first, passing the shoes through a burner (yes, a burner!) so we can open the leather pores. Then, we impregnate a wheel brush with a mixture of the waxes, and we brush the shoes.
After, we apply the creams and buff your shoes with a cotton cloth. Once we’re finished with this, we give your shoes a final inspection, before putting them in their individual dust bags, and then box them.
Now, I’m sure you’re wondering: How do I keep my shoes in good shape? First, you can begin a basic care routine. For more details on how to take care of your shoes, click here.
Second, we would recommend you to get a pair of cedar wood shoe trees. They will keep your shoes in shape and will also absorb any moisture after a long day of wearing them.
To learn more about shoe trees and how you can use them, click here.
We’ve already given your shoes a good amount of care before shipping them to you, so you’re covered for a while. Still, it doesn’t hurt to clean your wearable pieces of art from time to time.
I hope you have enjoyed this information about your products. Stay tuned for upcoming details!
If you have any questions about products or manufacturing processes, we’re always happy to hear from you. Also, if you need to change your address or any contact information before we ship, we’re here to help.
Don’t hesitate to send an email to firstname.lastname@example.org, use the live chat on our website, call us at 1-844-423-2538 (Monday-Friday, 9am-5:30pm EST), or leave a comment below.
That’s it for now. Remember, I am here to help. If you think someone you know might be interested in these updates, don’t forget to share them.
You can find us on Instagram to see more pictures of our products, get fashion tips and have backstage access to our studio. You can also check out our blog which has great tips about shoes and fashion advice.
Thanks for reading! Please stay tuned for upcoming posts. You can always leave a comment below if you have questions, or have a great style tip to share.
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