When one of our monthly campaigns comes to an end, each of the orders are collected, organized, and sent out to our factory in Bogotá, Colombia. When production is set to begin, one person at the factory takes on the role of overseeing all the work. This is a job that rotates amongst our most experienced artisans as they're skilled in all or most processes at the factory.
The person who is overseeing production for the December campaign is Stephanie. I'd like to tell you a bit about her so you know more about the people who are directly responsible for making the items you'll soon be enjoying.
Stephanie generally works in the finishing room which is where every product goes to make sure it looks perfect. When the finished items come to her, she helps to make sure all shoes are properly laced, shined, and packed up. Previously, she worked in the sewing station but likes her current position better as she's quite social. In the finishing room, it's not at all uncommon to see everyone chatting as they work. She also likes that she can work while standing and is able to move around quite a bit.
One thing that comes with this position is that she now knows many different ways in which to lace up a shoe. "I didn't realize there were that many ways for something as simple as lacing a shoe" she told us. Some are very creative and she likes watching tutorials on Youtube – mostly from sneaker aficionados – which show more creative and complicated ways to do it. She says her favorite lacing styles for dress shoes are straight bar lacing and the criss cross lacing system.
However, she tells us that beyond the lacing styles, the shoelace itself is a crucial component that too often gets overlooked. A good pair of laces must be made from waxed cotton to ensure they don't fray and are able to repel water when they get wet. She also feels they look way better than synthetics.
In her free time she likes to bake. Her cakes are quite well-known at the factory and she makes them by request for birthdays or for important events.
She has been at our factory for nine years and hopes to stay for as long as possible, but at some point she says she wants to pursue her dream of opening a bakery with her husband. We support her fully for her entrepreneurial spirit and look forward to being among her first clients!
When we were talking to her about the products in this campaign, she told us how she enjoys working with shoes because she thinks they're one of the most important parts of an outfit. She likes to think about how the clients are going to look wearing the shoes she makes and in her words, "a man in a suit with nice shoes is irresistible". She says her job is to make that happen and craft each pair of shoes to look fantastic on the person wearing them. She hopes all the customers take care of their shoes properly so they'll keep their luster.
All the shoes in the December campaign will have a series of letters and numbers stamped in gold on the inside. These numbers tell us when each shoe was made and who was in charge of production. When all the shoes and boots are completed, Stephanie will stamp her number on the inside of yours during the finishing process.
As production continues, I’ll continue to keep you updated but if you have any questions or concerns in the meantime, just leave a comment below and I'll get back to you. You can also send us an email at email@example.com and out customer service team will be happy to answer any questions you may have.
And don't forget that our February campaign is now live with some beautiful shoes, boots, and bags. We're also introducing a brand new sneaker design. Click here to see the collection now.