I’m honored to welcome you to our July production campaign. I hope you’re having an inspiring summer, with all the proper visits to the beach, evening concerts and bonfires with roasted marshmallows :)
My name is Pilar, and I will keep you updated about the status of your Beckett Simonon products.
Every two weeks you'll be getting exciting news. You'll have full backstage access, and I'll tell you some great stories you definitely can’t miss.
Before we continue, we want to thank you for your ongoing support. Our work wouldn’t be possible without people like you, who believe in high-quality artisanship. Thank you for being part of our philosophy of great things take time.
We provide an exceptional service within each step of the production. So probably your big question after you purchased our products is: Why the long wait? Let me help you answer this!
There are things you can’t rush
When creating products there’s a balancing act, where we need to pick two out of three options: Quality, price, and speed. Take a look at the possible combinations:
If you want high quality at a fast pace, you won’t have a good price.
If you want a good price at a fast pace, you won’t have high quality.
If you want high quality at a good price, you won’t have a fast pace.
In our case, we’ve chosen the third option: high-quality at a good price. Isn’t this an excellent way to go?
This can also happen with your food. Sometimes, there’s frozen pizza. And then, there’s homemade pizza, made with fresh ingredients.
The first pizza you can buy at the supermarket for a nice price. You throw it in the oven for 8 minutes, and it will be ready.
The second one will take more time and effort. You’d need to buy your vegetables and cheese at the local market.
After, you’d need to cut your ingredients into thin slices, make your pizza dough, let your pizza dough rest and put all the ingredients on top. Finally, put it in the oven, checking from time to time, until it gets crusty and cooked.
It can take a while for your pizza to be ready, but you will definitely remember the delicious flavors. You’ll feel satisfied.
We want you to experience the same thing with our products. The time and effort we take creating them results in affordable prices and high-quality products. Again, good things come to those who wait!
And how are we able to do this? Why are our shoes are made-to-order? If you take a look at the business model of most luxury brands, you will find the following layers:
1. There's a significant amount of unsold inventory. It needs to be backed by high-profit margins. Brands know they won't sell everything they offer. So, what they do sell has to back everything else.
2. The products are made by a third party (outsourced manufacturing).
3. The brand sells to retailers at wholesale prices, and then retailers add on average a 3X markup.
We have removed these layers from our business. We don’t keep inventory as we craft everything to order. We manufacture in-house. We only sell online. Everybody wins.
The handcrafted, traditional way
Here at Beckett Simonon, we use traditional handcrafting techniques. They are very thoughtful and premeditated. And what does this add to your product?
A unique character! In our case, you will be getting a beautiful product which has passed through the hands of more than 40 artisans. Each artisan is specialized in a particular technique.
Each of them will take the right amount of time and effort to create an exceptional, one-of-a-kind object. Each cut, each stitch, each brogue hole will be made by careful hands.
We will make sure through these updates you get to know the story behind your products. You will know for sure why it was worth the wait.
I hope you have enjoyed this update and we will keep in touch during the following weeks!
If you have any questions about products or manufacturing processes, we’re always happy to hear from you.
Don’t hesitate to send an email to firstname.lastname@example.org, use the live chat on our website, call us at 1-844-423-2538 (Monday-Friday, 9am-5:30pm EST), or leave a comment below.
That’s it for now. Remember I am here to help. If you think someone you know might be interested in these updates, don’t forget to share them :)