Welcome to the fourth update of our June campaign. We’re now in the finishing stages of your Beckett Simonon products.
Pretty soon we’ll be ready to box your products and send them to our warehouse in Miami.
Once they pass the last quality control check, we’ll be printing the shipping labels. By September, you’ll be enjoying your products.
Let me tell you about one of the most exciting moments during this finishing process: The application of the waxes and creams on shoes and bags.
So what are these for? Why is this an essential process for your products to look fantastic? Well, remember leather is a type of skin.
And just like your skin, leather needs nourishment and care. This way, it remains shiny, moist, elastic and in shape.
It won’t be a surprise that many waxes and creams we use are also components in cosmetic and skincare products.
Carnauba? Beeswax? Shea Butter? Gardenia? Yes, these are all ingredients we apply to our shoes and bags before we send them to you.
Just like you get all groomed and handsome before leaving for a night out, we want to make sure our products look fantastic.
So let me give you some information about these finishing waxes and creams.
Marleny puts the waxes into the wheel brush
Carnauba Wax: Also known as the “queen of waxes,” is extracted from a palm tree called carnauba, originally from Brazil.
As we all know, nature is clever, and the carnauba palm tree is no exception.
During the dry season in Brazil, the leaves of the palm start secreting the carnauba wax. It protects the plant from losing moisture.
This wax is then removed from the leaves, to be melted, strained and cooled. Among other things, carnauba wax is used to give a gloss to chocolates and coat medicine tablets.
If you’re a surfer, you might know the surfboard wax has a mixture of coconut oil and carnauba wax.
It is also integrated into makeup and some skincare lotions, such as sunscreen. Carnauba wax provides thickness and creates a resistance to water.
For leather, it is an important component. Carnauba wax makes leather water repellent, gives it shine and makes it more durable.
Beeswax: Thanks to hard-working bees, we’re able to get this multi-purpose wax. Honey bees have glands to produce the wax. The wax forms the honeycombs inside hives.
When beekeepers extract the honey, they will also scrape off the wax with special knives. Afterward, beekeepers purify the wax and clarify it in hot water.
Its components make the beeswax useful in many pharmaceutical, food and cosmetic products. Beeswax is incorporated in mustache wax and hair pomades to make your hair look sleek.
We use beeswax principally for waxed leather, which you can find in our bags. This is a robust leather with an oily coat. This wax, combined with gardenia cream, is perfect to keep the leather moisturized and protected.
Shea Butter Cream: Shea butter is a fat extracted from the seed of an African palm tree.
If you have heard of karité butter, it is actually the same as shea butter. It is the name of the same tree in different African languages.
The usage of shea butter is as old as it gets. There’s evidence that among Cleopatra’s caravans, there were clay jars carrying shea butter.
Under the hot sun and brisk winds of Egypt, people used it to protect and moisturize the skin and hair. Nowadays it is still incorporated in lotions and conditioners.
It also has anti-inflammatory and humectant properties. In Africa, healers use it for pain relief in joints and relief of nasal congestion.
It is also used to prepare traditional foods, so it is a sacred element in many cultures.
Just as it is good for your skin and hair, shea butter also works wonders for leather. Shea butter helps the leather to stay moist, shiny and nourished.
Gardenia Cream: The gardenia flower comes from a type of coffee tree. It grows in subtropical regions in Africa, Asia and some islands in the Pacific.
It was Sigmund Freud’s favorite flower. Hattie McDaniel wore it on her hair when she got the Oscar for Gone With the Wind.
The gardenia flower is also a sign of elegance and delicacy. In France, it is still used as a boutonniere for fancy parties.
Upper-class New Yorkers wore it during the Gilded Age. So this isn’t your common wildflower we’re talking about!
But the gardenia is not only a beautiful flower. It is used to create different ointments, creams, and waxes.
In China, healers use it in medicinal tea because of its anti-inflammatory properties.
It also has a lot of moisturizing properties. This is why many lotions incorporate gardenia flowers. For leather, it is great as it adds another layer of moisture and gives it a silky texture.
Now that you know about the wonderful properties of these waxes and creams, let’s talk about some things you can do at home to take care of your shoes and bags.
It is essential to moisturize your skin with lotions and creams. And it is equally important you keep the leather on shoes nourished, clean and shiny.
Now, it is crucial to make the difference between using polishing creams and waxes.
The creams are for recoloring and nourishing the leather. Still, you can have a decent shine with polishing cream.
The waxes are applied to create a layer on top of the leather. They will protect your shoe and make it glossy.
But you might want to pay attention to waxes. Use them in places where the shoe doesn’t bend much like the toe box and heel cap.
If you use them on the vamps, for example, the wax will crack, and you will get a white mark around the creasing areas.
The cream polish can be applied to the entire shoe. We recommend shoe creams with shea butter, beeswax, turpentine, and carnauba.
Please avoid any products containing any hard resins and silicons. These might damage your shoes.
To shine your shoes, you can follow these simple five steps:
1. Remove any dirt or dust off your shoe with a horsehair brush.
2. Apply a small amount of your cream polish with a soft cloth.
3. Let the cream polish dry and absorb for a few minutes.
4. Buff the cream off with your horsehair brush.
5. For extra shine, buff the leather with a polishing cloth.
For bags, some people like to use conditioners to keep the leather supple. However, before you apply this sort of product, use it in a hidden part of the bag.
Some of these conditioning products might darken the leather, so be careful when using them.
Thank you for reading this update and I hope it will be useful when you receive your shoes and bags.
Please make sure all of your contact information is up-to-date before we start shipping in September.
To update your info, don’t hesitate to send an email to firstname.lastname@example.org, use the live chat on our website, or call us at 1-844-423-2538 (Monday-Friday, 9am-5:30pm EST).
That’s it for now. Remember I am here to answer all of your questions. If you think someone you know might be interested in these updates, don’t forget to share them!