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PRODUCTION UPDATE #4: LASTING SHOES IS GREAT!

Hello there! Welcome to our fourth production update. We have some good news: Our production is running on time! You should be getting your wonderful Beckett Simonon products in August. We’re almost there now :)Your shoes are going through the finishing stages before they are packed. They also went through an important process of shoemaking: The lasting. To do this, the leather is first heated and humidified so it is malleable enough to be stretched on to the lasts. Second, the leather is let to cool down and stabilize as it takes on the proper shape of the lasts. Once the uppers have been lasted they stay there for at least 72 hours. 72 hours. Three days. 4,320 minutes. 259,200 seconds. Seems like a good deal of time, doesn’t it? What can you do in 72 hours? Well, this is enough time to finish your work project due next week....

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PRODUCTION UPDATE #3: THE ART OF BROGUING

Hello there!Welcome to our third update for the May campaign. I hope you had a wonderful 4th of July, barbecues and fireworks included :) First of all, let me give you a small update about your products. Our production is underway and your shoes and accessories are now taking shape. We will soon start on the finishing touches to make your products look astonishing!As you read this, the uppers and soles are being stitched together. It is also during this process when one of the most artistic moments of some of your shoes take place: The broguing. So what’s broguing anyway, and how come shoemakers decided to make these little holes in footwear? To find out about this, we’ll have to visit the wetlands (bogs) of Scotland and Ireland. So, get some good walking shoes and your rain jacket as this journey is about to get muddy. Speak with a...

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PRODUCTION UPDATE #2: GET TO KNOW OUR HANDSOME LEATHER

Hello there, Welcome to our second update for the May campaign. I’m sure you’re excited to hear some information about your products!But before we get into this, I want to introduce you to the stars of the show: Our delightful and unique leathers. Indeed, leather is the essential material for manufacturing your shoes and accessories. So before we get into details, let me ask you a quick question. Do you know where can we find one of the best leathers in the world? Here are some options: a) Italy, of course!b) England, so I have heard…c) Maybe France?d) United States does make very good leather...e) I have no idea, so none of the above. You are probably going for answer “a,” and I don’t blame you. As we all have heard, Italy has some of the best tanneries and its history of leather processing goes back to ancient Rome! How...

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PRODUCTION UPDATE #1: WE ARE GETTING STARTED ON OUR MAY CAMPAIGN!

Hello there! Welcome to our first May campaign update. Before starting, I’d like to introduce myself: I’m Pilar, the new content manager at Beckett Simonon! Some of you might have seen my name around, but now I am officially ready to take on Chris’ legacy of providing you with exciting and interesting information about our products. Every two weeks, you and I are going on a very special journey, where you will have full access to our behind the scenes. So sit comfortably in your seat, and get ready to have a delightful experience while you understand all the essentials in the making of your shoes and accessories. First of all, we’d like to thank you for committing to our high quality and craftsmanship. You’re now part of a community of hundreds of people who believe high-end footwear and accessories can be purchased at an affordable price. We really appreciate...

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