How it works

High quality. Fair price. Less waste.
Everybody wins.

A smarter way to shop

You order

Browse our ever growing catalog and order the products you like. We focus on timeless and versatile designs, and there will always be a perfect shoe for you.

We manufacture

We receive your order and craft it with the utmost care. During the production process we’ll keep you informed through email updates. You’ll get years of quality as you see your shoes come to life.

You enjoy

Once your products are ready, they are shipped straight to your door. We bypass middlemen and retail stores. Saving money and getting high-quality is that simple.

Why made to order?


It’s smarter to wait a little bit for an affordable and well made product that will last for years, than getting immediately something you’ll need to replace in six months. You’ll save money, look better and be happier.

Jorge Beckett Simonon’s master shoemaker.

Our win-win philosophy

Good for you LONG-TERM VALUE Well-built products last for years, not seasons. They get even better with time and can be repaired if need be. You’ll save money and reduce waste.
Tranquility You receive great value and the peace of mind of knowing your products were handcrafted under ethical and responsible conditions.
More variety Without the risk of having unsold inventory we can focus on offering you more design options. You’ll always find the product you’re looking for.
Good for the planet SMART CONSUMPTION A made-to-order system minimizes impulse buying. It encourages thoughtful consumption and helps create fewer but better made things.
LEAN PRODUCTION Our supply is perfectly aligned to your demand. There’s never unsold inventory and resources are used only as they’re needed.
LESS WASTE Every product we put out into the world has an owner already. Each product we craft is the fulfillment of an actual order.

Pricing formula

You deserve the best. We’ll never cut corners on quality or business ethics. To achieve unrivaled value we follow three simple principles:

Direct manufacturing

We source our raw materials and craft the products directly. You get wholesale prices straight from the source.


By crafting the products to order we reduce costs and free up cash flow. This allows us to operate with modest margins.

Online only

We only sell direct online. There’s no middlemen and no need for high markups to cover distribution costs.

How are our prices possible?

Unlike traditional retail, we manage all aspects of production, from design to quality assurance. By offering products directly to you, we are able to eliminate costly factors such as middlemen, retail operations, inventory, and high overhead. All the savings are passed on to you.

Beckett simonon

Factory You $

Traditional retail

Factory Sourcing agent Brand Distributor Retailer You $$$$

Our promise to you

We promise to offer you a smarter way to shop. A way that gives you the highest quality at the lowest price, while making a positive impact on the world. It’s simple, and may even sound mundane, but it’s what drives us.

Zero risk

Even if your order is already in production, you can cancel it for a full refund. Also, with each run we produce a small reserve of products to facilitate quick size exchanges. Shipping, returns and exchanges are free anywhere in the contiguous US.

Unrivaled value

Above all, we’re passionate about crafting footwear. This led us to spend years refining our products, processes and materials. Over 19,000 five-star reviews are a testament of our commitment to giving you the highest quality for the price.

Unique experience

We’re fanatical about giving you a memorable experience. As we craft your order, we send you regular updates with photos and videos. Like a backstage pass, you get to see behind the scenes and how your order is crafted from start to finish.

View collection


  • How are the prices possible?

    We manage all aspects of production, from design to shipping. By offering products directly to you, we are able to eliminate costly factors, such as middlemen, retail operations, inventory and high overhead. This gives us complete control over pricing and the savings are passed on to you.

    All of our products are crafted in Bogotá, Colombia under ethical and fair working conditions.

    Yes! You can return or exchange your unworn items for free anywhere in the contiguous US within 60 days of receipt. If the size isn’t right, we can process an exchange quickly. With each run we produce a small reserve of products for this purpose.

    Our full-grain calfskin leather comes from Grupo Mastrotto, a tannery based in Arzignano, Italy. They are amongst the most well-respected tanneries in the world. This leather wears extremely well, looks amazing and will conform to the shape of your feet over time.

    Other components for our shoes, bags and belts are sourced from providers in Spain, Italy, Japan and Uruguay.

    Shipping is free within the contiguous US for delivery, returns and exchanges.

What the press is saying

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